Trend #1: Making Data More Human – Big Data
The first trend that we´ve picked up at HITEC 2016 is Big data and how to make data more human. It´s pretty much about adding meaning to huge amounts of information that surrounds us and make it more understandable for our customers in order to make it useful for them.
There are hotels that have already embraced Big data to enhance performance, but there are still large improvement potentials. For example, Big data allows hoteliers to:
- Enhance revenue management
- Make well-informed investment decisions
- Create better relationships with hotel guests
- Understand their performance relative to their peers that are exposed to similar conditions (benchmarking)
Hoist Group extensive product portfolio generates huge amounts of data every day. Our focus now is to use and display this data in a clear way for our customers to understand and in the end see future benefits. Via our product Fusion Dashboard, it´s possible for our customers to generate some unique key figures and visualise them in an easy way. Learn more about Fusion Dashboard.
Trend spotting by Pål Sjögren, Product Manager HotSoft (PMS)