FORM Hotel

Delivering superior guest experience in Dubai


FORM Hotel opened its doors to guests in Dubai in 2018 and was designed by the renowned Architecture Studio, who have also worked on prestigious buildings such as the European Parliament in Strasbourg and the Onassis Cultural Centre in Athens.

The hotel offers 136 elegant rooms, a restaurant, a boutique, and a fitness center that includes a swimming pool and a gym on the rooftop overlooking the Gulf of Dubai. Playful artworks add a contemporary feel to the public spaces, while the rooms are sleek and sophisticated with subtle style features.

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The timeless design of the hotel is influenced by the location in the historical Al Jaddaf District which surrounds Dubai Creek. The wooden beams that frame the large open restaurant and lobby areas on the ground floor are reflective of the framework of the traditional boats, or Dhows, which you can still see being handcrafted in the area.

FORM Hotel is the only hotel in the Middle East certified by the Design Hotels™ group.

Design Hotels™ is an exclusive portfolio of hand-selected, privately owned, and operated hotels around the globe, each with a solely unique character, personality, and distinctive creative expression.



FORM Hotel had heard of Hoist Group as a provider of high-speed internet access (HSIA) to most of the established hotels in the UAE.

They knew that guests expect uninterrupted Wi-Fi access over all their devices and platforms, across the property. Therefore, FORM was looking for a modern HSIA infrastructure that could ensure consistent and uninterrupted WiFi in all of the 136 guest rooms and public areas spread over 15 floors including the basement as well as the rooftop. They wanted an HSIA solution that interfaced seamlessly with their Opera PMS.

FORM Hotel

The hotel was also looking for a guest-facing internet portal which needed to be on par with the industry standards, and in line with their hotel reputation.

The management soon realized that Hoist Group offered a wide range of hotel technology beyond HSIA. So, they shared with us their additional tech requirements.

They required an Interactive TV solution which allowed them to easily share customizable content, messages and latest information with their guests via the in-room TVs.

They also wanted their guests to be able to cast content from their own devices to the in-room TVs, so they have an at-home experience while staying at FORM.

Once deployed, the hotel also wanted to be in the driving seat and ensure that all these solutions performed perfectly. So, they wanted a dashboard-style solution to be able to monitor all the services themselves, while also being backed up by a 24/7 customer support from the solutions provider.

Finally, the hotel was very clear that they would only select technology from a provider who continuously developed and upgraded the technology, to avoid any security exposure or missing out on the latest technological advancements.

Elsa Lahoude, General Manager, said:

“Hoist Guest Internet has enabled us to offer smooth connectivity throughout the hotel. It is delivering on all connectivity needs of both our business travelers as well as holidaymakers.”

Elsa Lahoude


FORM Hotel


Hoist Group embraced the opportunity to associate with another leading brand in the Middle East. We accepted the challenge to provide cutting-edge hotel technology that could deliver on FORM Hotel’s high standards.

We deployed a range of proven solutions including Hoist Guest InternetHoist Interactive TV, Hoist Cast-to-TV as well as Hoist Dashboard. The deployment was done in phases and was successfully completed within the time frame given by FORM Hotel.

Fusion Internet

Hoist Guest Internet

Fusion TV

Hoist Interactive TV


Hoist Cast-to-TV

Hoist Dashboard

Hoist Dashboard


Parminder Singh, IT Supervisor, shared:

“Technology is everchanging. Monitoring the hotel’s IT infrastructure and maintaining a secure environment for our guests as well as staff, is a challenging task in this dynamic environment. Hoist Dashboard and the other solutions from the Hoist portfolio of hotel technology have made my job easier. I am now able to diagnose and resolve issues as soon as they arise.”

Parminder Singh



FORM Hotel is pleased about their decision to go with Hoist Group’s technology. Their guests are enjoying uninterrupted, fast and reliable Wi-Fi access while enjoying the pool, restaurant, gym, and in their rooms.

Choosing a single provider for HSIA, Interactive TV, Cast to TV and a hotel dashboard has led to lower operational costs and allows their IT team to troubleshoot issues quickly.

Also, the Hoist Dashboard in  helping the IT Team to get a live view of the entire hotel’s WiFi and entertainment network. It is also enabling strategic decision-making by providing helpful COVID-related insights and forecasts.

FORM Hotel

"Hoist Guest Internet has enabled us to offer smooth connectivity throughout the hotel. It is delivering on all connectivity needs of both our business travelers as well as holidaymakers."
Elsa Lahoude
General Manager