Three Habits to Help Build Your Brand
Even the biggest companies can always use a bit of refresh in the way that they think, plan, and execute building their brand. From our years in the hospitality industry, we’ve come across three habits that we have consistently seen beneficial to hotels in building and maintaining their brand image. Want to know more? The good news is you’re probably already doing at least one of these:
1. Create A Clear Line of Communication
As a customer there is nothing worse than trying to get help with a problem and not knowing where to turn or sending a message to a company and not receiving a reply. Customers want an instant connection and to feel like their time communicating with you is valued. Make sure that your communication channels are visible and easy to access. Whether it’s through email, telephone, or social media there should always be a way to contact and connect at the forefront.
2. Get Real with Analytics
The basic version of the Hoist Dashboard is complimentary if you take a Hoist Group product. Hoist Dashboard seamlessly interfaces with some of your most customer-centric touchpoints giving you complete oversight such as seeing real-time analytics like bandwidth performance correlation to streaming Cast to TV and Wi-Fi usage, you can also track revenue fluctuation, hotel occupancy rates, and other insights that can help your business evolve. The Hoist Dashboard is completely scalable to your needs as hotelier.
Bottom line: once you start to understand your stats you can better see where you can improve and connect to your guests and their needs, which hopefully leads to a higher return rate and increased customer loyalty.
3. Fusion is Your Friend
Thanks to Fusion TV; you have more opportunities than ever to connect to your guests. The Fusion TV interface can be used in several ways, such as creating messages that you want to share with your guests in their rooms. Whether you want to display safety information, city guides, meal times, or even the option to check-in for flights…. the possibilities are endless. You can also use the Promotions feature of Fusion TV to promote deals and highlight information about your hotel such as Happy Hour, weekend getaway prices, or half off on massages. You can even bulk schedule this feature in advance.
This is a great way to connect to your guests at their own leisure. They won’t miss out on your great deals and events, but will stay in the know.
We know that maintaining a brand is hard work, but helping to create the greatest hotels is what we do best. We offer a 24/7 support line that is knowledgeable about the complete range of products, so we’re more than happy to walk you through your tech and answer any questions you might have. They say it takes six weeks to form a habit, so time to start now!
Do you want to learn how to Hoist Group can help build your brand?