How modern is your hotel?
New trends and technical solutions appear on the hotel market all the time, and that doesn’t mean that you have to jump on every new trend. However, embracing new solutions can lead to more bookings and profits. In this blog post, we have gathered three simple tips on how you know if you have a modern hotel, or not.
1. Read your reviews
The best way to get a picture of what former guests think of your hotel is to read reviews. Bad WiFi? Strange smells? Uncomfortable beds? Unpleasant staff? Poor selection of healthier choices at the breakfast buffet? Yes, your reviews tell it all! So, if you don’t already know what your previous guests say about you on TripAdvisor or on social media, it’s a good time to start looking into it. This will help you know what to prioritise.
2. Evaluate your booking system
After reading and evaluating reviews, it is time to evaluate your current booking system. How well does it function with the rest of your business? Does it provide a good overview of what happens during the day? Do you have to jump between different systems and screens to get the whole picture? Do you need to transfer information manually, or is your booking system integrated with other digital booking tools?
If you come to the conclusion that it’s time to invest in a new booking system, you should choose one with open APIs, in order to integrate all your other systems with it. It will not only get you a better overview, but also save you a lot of time.
3. Carry out a competitor analysis
Another good way to review how modern your hotel is to scrutinise yourself compared to your competitors. What makes you different? What do their reviews say, and what does their website look like? You can even get a report with the latest statistics from your competitors online. Register here to get it.
With these three tips you will get a better understanding of what you should prioritise next in your hotel, in order to save time and improve your business, to ensure former guests come back and new guests to find you.