Annika Rydström – new MD of HoistLocatel AB

Yesterday, on the 2nd March, Annika Rydström was appointed as new Managing Director of HoistLocatel AB after Christopher Upmark, who has held the position for the past 15 years.

Christopher Upmark originally founded the company in 1994 together with current CEO Malcolm Lindblom. Christopher Upmark will stay on with the company as a shareholder as well as board member. He will also continue his role with strategic board work within the Hoist Group owned Hoist Energy, which specializes in energy efficiency for real estate in Sweden and Norway.

– I´m convinced that we have made a good choice in our new MD. Annika Rydström has great experience and has an ambition that the shareholders’ value highly. She has served in the Swedish management team for several years and knows the organization and its DNA well, which also means a lot. Annika is a good leader and often take decisions that lead to great results. I´m confident that she will succeed in administrating and developing the business, says Christopher Upmark.

Annika Rydström has a background as MD of Add Profile AB and has worked at HoistLocatel as Sales- and Product Manager for Hotel Interior & Guest Amenities since 2008.

– To be given the responsibility as MD of HoistLocatel AB is an exciting challenge that I very much look forward to. I will continue to work according to the company’s strategies and goals, where the focus is to offer Swedish hotel and tourism industry integrated solutions in order to provide more efficient hotel operations, Annika Rydström says.

HoistLocatel started out by leasing minibars to hotels in Sweden. Today HoistLocatel Group is a multinational corporation represented in 14 countries and is Europe’s largest supplier of systems, products and services to the hotel market.

– It has been an incredible journey from when we founded the company to where we are today and I´m very proud of the tremendous development our business has had during these years. Today HoistLocatel is a very strong company financially which has customers in all segments. Through our staff, who are a major driving force, we have succeeded in meeting our ambitious targets. I will never lose my passion for HoistLocatel or lose interest in how the company develops, says Christopher Upmark.

For more information, please contact:
Christopher Upmark, HoistLocatel AB
Tel: 08-555 685 00

About HoistLocatel
HoistLocatel develop systems, products and services to independent hotels, hotel chains, hospitals and public venues in Europe and the Middle East. The company’s mission is to offer comprehensive solutions that increase our client’s profitability. HoistLocatel is the result of a merger between Hoist Technology, founded in 1994, and Locatel, founded in 1962. The Head Quarter is based in Sweden and we operate in 14 countries in Europe and the Middle East. HoistLocatel also has a purchasing office in China and is represented by distributors in Europe, Africa, Asia and the Middle East. HoistLocatel sales of approximately SEK 900 million on an annual basis and has approximately 450 employees.