What is Digital Transformation for hotels?
Digital technologies are transforming all spheres of life and businesses. They are the drivers of superior guest experience as well as your hotel’s business performance. But many hotels out there have struggled to leverage these technologies, for a variety of reasons.
Digital Transformation for hotels is the process by which hotels deploy carefully selected digital technologies that can deliver superior guest experience in line with their expectations, as well as make their back-office operations efficient.
Why should your hotel invest in Digital Transformation?
Because your guests
expect you to
Guests in their personal, professional and public lives are used to technology. And when they come to stay at a hotel, they expect:
their own devices to work perfectly
that they are offered personalized services
that they are self-reliant while accessing facilities around your property
Guests expect all this and more, at competitive prices.
your operations suffer
From a back-office operations perspective, not leveraging technology means you are:
bleeding your profits
losing out to your competition
compromising the wellbeing of your staff
How can hotels
Several hoteliers we spoke with have said that they know they need to get on the journey of Digital Transformation, but didn’t know where to begin, or how to go about it. They also said if someone could lead the project for them, that would really help.
Hoist Group has responded with the launch of the Digital Transformation Plan (DTP).
We have developed a model you can use to easily audit how digitally transformed your hotel is, and we call it
the Hotel Digital Transformation Audit Model (or simply DTAM).
Access to DTAM is free for all hotels.
If you’d rather discuss Digital Transformation for Hotels with hospitality experts, join us for one of our webinars.