"Hoist Cloud Service will mean a host of advantages for our customers. Apart from new possibilities provided by the new services, our complete range of IT services will offer a cost-effective alternative where customers can have everything managed by just one supplier. Together with our software and financing solutions, this means Hoist will provide the very best offer on today's market. As always, the aim behind our offer is to increase our customers' profitability," explains Malcolm Lindblom, CEO Hoist AB. Hoist's IT division will also be restructured in conjunction with the opening of Hoist Cloud Service. The name "NL Partner" will be phased out in Scandinavia, with Hoist IT to be used instead. Hoist IT builds reliable IT environments, installs hardware and manages service and support, including complete operational responsibility. This re-structuring will not cause any changes to existing customer contracts, work methods or offers. Together, Hoist IT and Hoist Cloud Service will offer a broad range of IT services. Lasse Rytilahti will be the manager of Hoist Cloud Service. Rytilahti has been recruited internally and has worked at Hoist as both Head of IT and an IT technician for nine years. "It's really exciting to be working with Hoist Cloud Service. Hoist will have the broadest and most specialised IT services offering for the hotel industry and our large volumes will offer cost advantage that we will pass on to customers in the form of excellent prices and quality," says Rytilahti, Cloud Service Manager.

For more information, contact:

 Malcolm Lindblom, CEO Hoist AB, Ph.: +46-(0)8-555 164 00

 Lasse Rytilahti, Cloud Service Manager, Ph.: +46-(0)8-555 164 00

Hoist AB is active in two main business areas that deliver systems, products and services to the hotel industry (HHS) and for energy savings (EM). HHS provides business and reservations systems to the hotel industry, as well as interactive communications systems, TV entertainment, wireless Internet access and back-office systems. EM provides ventilation and control systems to the commercial property industry with the goal of reducing energy consumption, improving the indoor climate and contributing to a better environment. The founders, Malcolm Lindblom and Christopher Upmark, will continue to run the company and retain a 50% ownership stake. Accept Equity 2008 is acquiring the remaining 50%. "We have witnessed fantastic growth in Hoist over the past seventeen years," says Malcolm Lindblom, CEO. "We are proud of how the company has developed since its inception. A great deal still remains to be done in both of the company's business areas, and we welcome Accent Equity as a partner. Accent has many years of experience in company-building and internationalization, which fits in very well with Hoist's future strategy." "Malcolm Lindblom and Christopher Upmark have very skilfully created, in just under twenty years' time, a stable platform for Hoist both at home in the Nordic region and on a number of European markets," says Niklas Sloutski, CEO at Accent Equity Partners AB, an advisor to Accent Equity 2008. "We are both happy and proud that the founders of this excellent company have chosen Accent Equity 2008 as a partner and look forward to assisting the Hoist team in their continued expansion. The goal for the next five-year period is to speed up the pace of growth both organically and via acquisition in order to secure Hoist's position as the number one supplier to the hotel and commercial property industry.

For more information please contact:Niklas Sloutski, Accent Equity Partners,  niklas.sloutski@accentequity.se Malcolm Lindblom, Hoist AB, malcolm.lindblom@hoistgroup.com.

About Accent Equity Partners AB Founded in 1994, Accent is a private equity pioneer in the Nordic region. Since the start, funds to which Accent Equity Partners AB has been an advisor have invested in 60 companies and divested 43 of them. Accent Equity Partners AB has served as an advisor to six funds with managed assets in excess of SEK 10 billion. Accent Equity's objective is to develop the portfolio companies into Nordic, European or global players via enduring improvements of the companies' business operations and strategic positions. Based in Stockholm, Accent has a staff of some fifteen investment professionals with backgrounds in both industry and finance.http://www.accentequity.se/

“It’s always a pleasure to participate as a provider for new exciting hotel projects and to install modern products that streamlines the hotel operation,” says Annika Rydström, General Manager of Comfort Design, Hoist Technology AB.

The fully-automated SmartCube minibar by Minibar Systems is equipped with infrared sensors which registers what needs to be refilled in the minibar. The SmartCube software communicates with each minibar and automatically sends information about sales from the minibar directly to the guest’s bill in the hotel’s PMS. With this, the hotel gets strongly reduced minibar wastage and can also achieve labour savings for refilling the minibars by up to 60%. The SmartCube minibar is available in several different sizes and designs. In addition to the SmartCube the hotel rooms can also be equipped with a SmartTray – a sensor fitted fully-automated tray for the selling of snacks and other products.

The Radisson Blu Waterfront Hotel, Stockholm is operated by The Rezidor Hotel Group. The hotel is located in the heart of Stockholm between the World Trade Center and the City Hall, right next to the Central Station. It has a special architecture with a shimmering roof and will offer 414 rooms, 4 suites and state-of-the-art meeting facilities for up to 3000 delegates. The hotel will also offer an all day dining restaurant, a bar and a fitness centre. For more details, visit http://www.radissonblu.com/waterfronthotel-stockholm

For more information please contact: Mrs. Annika Rydström, General Manager of Comfort Design, Hoist Technology AB, Tel. +46 8-555 164 00 Mr. Martin Vachl, Distributor Manager Operations, Minibar Enterprises AG, +41 41 767 23 00

About Hoist ABHoist works together with hotels and hotel chains in the Northern European market. The company's field of activity embraces hotel interiors and technical system solutions designed to increase the profitability of hotels, conference facilities and commercial properties. The company was formed in 1994 and is currently based in Sweden, with fully owned subsidiaries in Norway, Denmark, UK, Russia, Poland, Finland and the Baltic States. Hoist is also represented by dealers in about ten other countries. Hoist Group includes the Norwegian company EM Systemer AS that develops and markets energy management systems and the Swedish company Jovent AB that works with ventilation, electrical works and building automation in commercial properties. Hoist Group's annual revenues are approximately 50 million euro, and it has 220 employees. For more information visit www.hoistgroup.com

About Minibar Systems Minibar Systems has been a leading manufacturer within the minibar segment for more than 35 years, and makes an active contribution to developing and producing environmentally friendly and energy-saving minibars. Their minibar systems are featurerich making hotel operations easier and more profitable than ever before. Minibar Systems remains dedicated to their customers and to leading the way in minibar technology. For more information please visit: www.minibar.ch

"Since we just broadened our range with both automated and non-automated minibars through the acquisition of the Nordic arm of Minibar Systems, it feels very good to have continuous confidence by Choice Hotels Scandinavia", says Annika Rydström, General Manager of Comfort Design, Hoist Technology.

Hoist Technology also delivers TV channels, hotel interior and IT services to Choice Hotels Scandinavia.

"We use Hoist Technology as our supplier for several different areas and now, when they have taken over the sales of Minibar Systems' products in the Nordic countries, it's natural that we renew the agreement with them to get the same products as before", says Anders Lidman, Purchasing Manager, Choice Hotels Scandinavia.

The cooperation between Minibar Systems and Hoist Technology began one year ago when Hoist Technology acquired the Nordic arm of Minibar Systems and took over sales, service and support as well as the existing customer contracts for non-automated minibars and safes on the Nordic market and in Estonia. In April 2010 Hoist Technology got the exclusive rights to sell Minibar Systems' automated minibars in all Nordic countries and in the Baltic States.

For more information please contact: Annika Rydström, General Manager Comfort Design, Hoist Technology AB, Tel. + 46 8-555 164 00 Anders Lidman, Purchasing Manager, Choice Hotels Scandinavia AS, Tel. +47 22 40 13 00

About Hoist ABHoist works together with hotels and hotel chains in the Northern European market. The company's field of activity embraces hotel interiors and technical system solutions designed to increase the profitability of hotels, conference facilities and commercial properties. The company was formed in 1994 and is currently based in Sweden, with fully owned subsidiaries in Norway, Denmark, UK, Russia, Poland, Finland and the Baltic States. Hoist is also represented by dealers in about ten other countries. Hoist Group includes the Norwegian company EM Systemer AS that develops and markets energy management systems and the Swedish company Jovent AB that works with ventilation, electrical works and building automation in commercial properties. Hoist Group's annual revenues are approximately 50 million euro, and it has 220 employees.

About Choice Hotels Scandinavia AS Choice Hotels Scandinavia AS is one of the leading hotel chains in the Nordic region with a yearly turnover exceeding 6.2 billion NOK and more than 9 200 employees. Choice Hotels Scandinavia markets 170 hotels in the Nordic market under the brands: Comfort Hotel, Quality Hotel, Quality Resort Hotel, Clarion Hotel, Clarion Collection Hotel, Nordic Hotels and Nordic Resort. The hotels are either directly operated or affiliated via franchise agreements. Learn more on www.choicehotels.no

Nordic Team Hoist Technology is a well-established supplier in Poland and has been working in the Polish hospitality market since 1989. Having been a Hoist dealer, Nordic Team became a Hoist Technology franchisee in August 2009.

"Hoist's collaboration with Nordic Team has deepened gradually and for our part, taking the step to become fully established on the Polish market through a company that is already well-known in Poland, is very exciting. For Nordic Team Hoist Technology's part, this means that they now have full access to our volumes and therefore, can provide their customers with more attractive offers", says Malcolm Lindblom, CEO of Hoist AB.

For more information, please contact: Malcolm Lindblom, CEO, Hoist AB, Tel. +46 8 555 164 00 Slawomir Stopikowski, Managing Director, Nordic Team Hoist Technology, Tel. +48 22 423 66 96

About Hoist AB Hoist works together with hotels and hotel chains in the Northern European market. The company's field of activity embraces hotel interiors and technical system solutions designed to increase the profitability of hotels, conference facilities and commercial properties. The company was formed in 1994 and is currently based in Sweden, with fully owned subsidiaries in Norway, Denmark, UK, Russia, Poland, Finland and the Baltic States. Hoist is also represented by dealers in about ten other countries. Hoist Group includes the Norwegian company EM Systemer AS and the Swedish company JO Vent AB who work together with energy management and ventilation in commercial properties. Hoist Group's annual revenues are approximately 50 million euro, and it has 220 employees.

About Nordic Team Hoist Technology Nordic Team Hoist Technology was founded in 1989 as a private, joint venture company. During the past 20 years it has been running business activities, continuously improving and developing products and services for hotels. Nordic Team Hoist Technology has more than 2.000 customers in the Polish hospitality sector and last year the company extended its activity as a supplier for restaurants, bars, coffee shops, etc. Nordic Team Hoist Technology has 7 employees.

The marketing of the automated minibars will be carried out by Comfort Design, Hoist's division for selling hotel interior and guest amenities. The co-operation between the two partners began a year ago when Hoist Technology acquired the Nordic arm of Minibar Systems and took over sales, service and support as well as the existing customer contracts for non-automatic minibars and safes in the Nordic market and in Estonia.

"We are very happy to further broaden our range with automated minibars because they are time saving and thereby may imply considerable savings for our customers", says Annika Persson, General Manager of Comfort Design.

Automated minibars are equipped with intelligent infrared sensors which registers what needs to be refilled in the minibar. That information is reported directly to the staff which results in labour savings for refilling the minibars by up to 60 %.

"We are pleased with enhancing the co-operation with Hoist Technology in the Nordic region. Hoist has long experience in marketing minibars and we know that they are a very good agent for our products", says Martin Vachl, Distributor Manager Operations at Minibar Enterprises AG.

Minibar Systems has been a leading manufacturer within the minibar segment for over 35 years, and makes an active contribution to developing and producing environmentally friendly and energy-saving minibars.

Comfort Design is present throughout Scandinavia and in Finland and the Baltic States.

For more information please contact:Annika Persson, General Manager, Comfort Design, tel. + 46 8 555 164 00 Martin Vachl, Distributor Manager Operations, Minibar Enterprises AG, +41 41 767 23 00

About Hoist ABHoist works together with various hotels and hotel chains in the Scandinavian markets. The company's field of activity embraces hotel interiors and technical system solutions designed to increase the profitability of hotels, conference facilities and commercial properties. The company was formed in 1994 and is currently based in Sweden, with fully owned subsidiaries in Norway, Denmark, UK, Russia, Finland and the Baltic States. Hoist is also established in Poland through franchising venue and represented by retailers in about ten other countries. Hoist Group includes the Norwegian company EM Systemer AS and the Swedish company JO Vent AB who work together with energy management and ventilation in commercial properties. Hoist Group's annual revenues are approximately 50 million euro, and it has 220 employees.

About Minibar Systems Minibar Systems has been a leading manufacturer within the minibar segment for more than 35 years, and makes an active contribution to developing and producing environmentally friendly and energy-saving minibars. Their minibar systems are feature-rich making hotel operations easier and more profitable than ever before. Minibar Systems remains dedicated to their customers and to leading the way in minibar technology. For more information please visit:  www.minibar.ch

The MD Mr. Miguel Abrante and Deputy MD Mr. Stefan Olsson will continue to run Jo Vent AB with a clear mission of growth within energy management. In connection to the acquirement JO Vent will start a Building Management Systems Department with former Hoist employees. Hoist's existing customers will be transferred to JO Vent.

"I am very excited that Mr. Abrante and Mr. Olsson decided to sell their business to Hoist. JO Vent will be the base for our continuous efforts within the business area energy management in Sweden and we are very positive regarding the development in this field", says Mr. Malcolm Lindblom, CEO of Hoist AB.

"We chose to sell JO Vent to Hoist because we are certain that we, as a part of Hoist Group, will be able to grow within the business area of energy efficiency", says Mr. Miguel Abrante, MD at JO Vent AB.

EM Systemer AS, Hoist's Norwegian company is specialists in energy management. They have developed the energy management system HPC1000 that is currently installed in about 60 hotels. It can be connected to the hotels' booking systems which allows for the indoor climate and the energy consumption to be adjusted automatically in each room in accordance to the occupancy rate.

HPC1000 is also installed in about 1.600 commercial properties, with a combined area of more than 5 million square metres. The energy saves after installation amounts to an average of 25% and the system's return on investment is 3-5 years.

For more information please contact: Mr. Malcolm Lindblom, CEO, Hoist AB, tel. +46 8 555 164 00 Mr. Miguel Abrante, MD, JO Vent AB, tel. +46 8 449 28 80

About Hoist ABHoist works together with various hotels and hotel chains in the Scandinavian markets. The company's field of activity embraces hotel interiors and technical system solutions designed to increase the profitability of hotels, conference facilities and commercial properties. The company was formed in 1994 and is currently based in Sweden, with fully owned subsidiaries in Norway, Denmark, UK, Russia, Finland and the Baltic States. Hoist is also established in Poland through franchising venue and represented by retailers in about ten other countries. The company's annual revenues are approximately 45 million euro, and it has 180 employees. For more information please go to: www.hoistgroup.com

About JO Vent AB JO Vent offers complete solutions within ventilation and indoor climate - from idea and construction to preparation of the installation. The business is operating in Stockholm and Mälardalen. The company was founded in 1985 and today it has 50 employees. JO Vent's annual revenues including SEMCO-EL AB and TJ Konsult AB are approximately 9 million euro. For more information please go to: www.jovent.se

"We have been considering establishing ourselves in our neighbouring Eastern countries for a while now and, having bought the Nordic arm of Minibar Systems, in April 2009, we also acquired a new client base and thus a need for an office in Helsinki was apparent. From a general point of view we see significant opportunities for our systems and services for this market", says Malcolm Lindblom, CEO of Hoist AB.

Hoist Technology Oy will undertake market research in the following business areas:

There will also be a department tasked with the installation, servicing and support of the IT systems, TV systems, LCD TVs and programmes.

"There is a great need for a total provider with advanced technological systems specifically developed for the hotel and conference industry in Finland and the Baltic states. That is why I am incredibly excited about being a part of establishing Hoist Technology here in Helsinki", says Patrick Lindqvist, the Managing Director of Hoist Technology Oy.

There are currently three people working at the Helsinki office and the forecast is for that number to increase to around 10 during the autumn. Some of the staff will work at the branch offices in Tallinn, Riga and Vilnius.

For more information, contact: Malcolm Lindblom, CEO, Hoist AB, Tel. +46 8 555 164 00 Patrick Lindqvist, Managing Director, Hoist Technology Oy, Tel. +358 400 626 775

About Hoist ABHoist works together with various hotels and hotel chains in the Scandinavian markets. The company's field of activity embraces hotel interiors and technical system solutions designed to increase the profitability of hotels, conference facilities and commercial properties. The company was formed in 1994 and is currently based in Sweden, with fully owned subsidiaries in Norway, Denmark, the UK and Russia. Hoist is also established in Poland through franchising venue and represented by retailers in about ten other countries. The company's annual revenues are approximately 45 million euro, and it has 180 employees. For more information please go to: www.hoistgroup.com

Nordic Team is a well known distributor in Poland and has been working in the Polish hospitality market since 1989. Nordic Team has sold to more than 2.000 hotels - large, small and chains. The partnership gives Hoist Technology access to a large and developing market with a positive future outlook.

When Nordic Team becomes part of Hoist Technology the company will market:

– "I am very happy that Nordic Team decided to go with Hoist Technology and I see a great benefit for all parts, most of all for Nordic Team's customers who will benefit from lower pricing and a dedicated development team", says Malcolm Lindblom, CEO of Hoist AB.

– "Yes, this is really good for our customers", says Violetta Hamerska, Managing Director of Nordic Team, and adds that "the customers will also have the possibility to finance their investments through rental agreements including full service and support - something that has been missing in the Polish market."

The official starting date of the cooperation is 8th September 2009 and all details should be finalized in the business process at the latest by year end.

For more information please contact: Malcolm Lindblom, CEO, Hoist AB, Tel. +46 (0)8 555 164 00 Violetta Hamerska, Managing Director, Nordic Team, Tel. +48 22 423 66 96

About Hoist Technology AB Hoist works with the majority of hotels and hotel chains in the Scandinavian market. The company's field of activity embraces hotel interiors and technical systems solutions for increasing the profitability of hotels, conference facilities and commercial properties. The company was formed in 1994 and today is established in Sweden (head office), and has wholly-owned subsidiaries in Norway, Denmark, the United Kingdom and Russia. Hoist is represented by retailers in about a dozen other countries. Turnover in 2008 amounted to 32,5 million Euro and the company has 175 employees. Read more on www.hoistgroup.com

About Nordic TeamNordic Team was founded in 1989 as a private, joint venture company. During the past 20 years it has been running business activities, continuously improving and developing products and services for hotels. Nordic Team has more than 2.000 customers in the Polish hospitality sector and last year the company extended its activity as a supplier for restaurants, bars, coffee shops, etc. Nordic Team has 11 employees.

"Hoist Technology has long experience of selling minibars and for this reason it is immensely positive for us to be able to further broaden our offer with products from a highly reputable and environmentally aware manufacturer", says Annika Persson, general manager of Comfort Design.

"We are happy about the co-peration with Hoist Technology in the Nordic region. The Comfort Design Division has a wide and exciting range into which our minibars and safes fit very well", says Tor Helge Lunde Sørensen, Regional Sales Director of Minibar Systems.

Minibar Systems has been a leading manufacturer within the minibar segment for over 35 years, and makes an active contribution to developing and producing environmentally friendly and energy-saving minibars. The co-operation between the two partners means that, as from 1 April 2009, Comfort Design takes over all sales, servicing and support of minibars in the Nordic market and Estonia. Comfort Design also takes over the existing customer contracts for non-automatic minibars.

Comfort Design is present throughout Scandinavia with a sales organisation, support and warehouses in each country, and works in close co-operation with Electrolux for the handling of all technical services.

For more information please contact Annika Persson, General Manager, Comfort Design, tel. 08-555 164 00 Tor Helge Lunde Sørensen, Regional Sales Director, Minibar Systems, tel. +47-957-69619 About Minibar Systems AB: For more than 35 years Minibar Systems has been a leading supplier of minibars and safes to the hotel industry. The head office is located in Switzerland and the company has its own subsidiaries and distributors throughout the world. Read more on www.minibar.ch

About Hoist Technology AB: Hoist works with the majority of hotels and hotel chains in the Scandinavian market. The company's field of activity embraces hotel interiors and technical systems solutions for increasing the profitability of hotels, conference facilities and commercial properties. The company was formed in 1994 and today is established in Sweden (head office), and has wholly-owned subsidiaries in Norway, Denmark, the United Kingdom and Russia. Hoist is now represented by retailers in about a dozen other countries. Turnover in 2008 amounted to close on SEK 355 million and the company has 175 employees. Read more on www.hoistgroup.com